Brian, I'm gonna be honest with you, that smells like pure gasoline. Maybe so, Ron, but might I remind you what the studies show?
Legendary KVWN Channel 4 newscaster Ron Burgundy has immortalization in his future. Pre-order your talking action figure in the ultimate anchorman's likeness now, and come January 2014 you'll be sharing burritos, leather-bound books, and words of wisdom with 13" Ron himself. Maybe even from his own apartment. It smells of rich mahogany.
Do I even have to tell you this is kind of a big deal?