Check out this video of a dude sitting on an egg without breaking it. It's Purple's most viral-icious way of depicting their seat cushions' #1 selling point: put your butt on a Purple and you'll feel like you're sitting on air.
The Royal Purple Cushion shown here is a 2" thickness of Hyper-elastic polymer Smart-Comfort Grid sized for any chair or car seat. Purple says these materials and their design configuration are able to absorb all human posterior pressure and uncomfortable contact with the underlying surface when you take a seat. Just like when Mother Hen up there popped a squat on top of it. If you experience sciatic nerve or disc pain, or just Numb Butt Syndrome from sitting at a desk or behind a wheel for too many hours at a time, the Royal Purple Cushion aims to eliminate the discomfort by eliminating a big chunk of your sensation of being seated altogether.
Purple recommends its cushions for office workers, long-haul drivers, bumpy road trippers, artists, and anyone else forced to sit for long periods of time. The Royal Purple comes with a subdued black cover in case you want to keep your butt care secrets to yourself.
Purple also makes larger and smaller versions of their egg-incubating seat cushions. At the end of 2015 they also completed a successful crowdfunding campaign to bring the Purple pressure-free design to mattresses.