This yuppy East Coast trend baffles me. But VoyVoy built-in pocket square T-shirts constitute one I could support without feeling like a pretentious tool. Because unlike numerous layered Polos with their collars up, pocket squares are indisputably snazzy. And Nat Disston's line of beach-ready colors and patterns has a Hamptons/South Beach feel that makes me really wish I were in the Hamptons or on South Beach. And that it were July. And that I were slightly better looking. And very rich. But if I could only be one, I would definitely choose very rich, because if I've learned anything from the women in my life it's that being very rich always, always compensates for having a vagina face*.
VoyVoy stakes a claim in the pocketed tee market with its classing up of the standard chesticular region embellishments. First, the pocket itself. The pocket lives inside the shirt, where it's roomy enough to accommodate a smartphone, wallet, or airplane-sized bottle of gin, but happily emerges when it's time to go flip-flop formal in checks, plaid, or stripes. Second, VoyVoy's logo is a monkey named VVilson. Disston says he chose the simian because ancient Mayans worshipped their simultaneous deviance and divinity; they represented both life's seriousness and its laughter. Thanks for that, Nat, but really, no explanation was needed. Everyone loves monkeys. And if they don't, they're bananas.
Make a pledge to receive your own VoyVoy T-shirt on Kickstarter through March 6, 2013. Price breaks are available to those who order multiples. Color choices includes: white with a blue checked pocket square; seafoam with red chambray; vintage black with purple gingham; and heather gray with blue chambray. Anticipated delivery date is April 2013.
VoyVoy pocket square T-shirts evolved from Disston's entrepreneurial drive--he and his dad started out making similarly-hued surfboards in their attic--and commitment to the USA. (USA = #1. Even when we lose in soccer and hockey and the economy.) Shirts' jersey knit fabric stems from American grown, organic cotton, and they are slotted to be manufactured in a US factory owned by the workers themselves.
*I learned that term over the weekend when this girl I was talking to used it to describe her chiropractor. I very much hope she did not subsequently use it to describe me.