Elon Musk's The Boring Company has fired up its next
gimmick fun and cheeky piece of merchandise for Hyperloop supporters. The forthcoming Boring Company Flamethrower follows their "The Boring Company" embroidered baseball hat in a more...explosive...move by Musk to get the tunnel transit firm back into the fold of media chatter, and to appease his adoring fans.
And, yes, I am one of them.
I don't know why Musk decided to go from hat to flamethrower in a new swag release he began teasing around the holidays. But more important to note is that it is still a tease. While The Boring Company has a Flamethrower page built for its website, it was password-protected at printing, with no additional information about the fire spitter's makeup and specs. Presumably The Boring Company will let the suspense build for a bit, and then provide the password to the luckiest of pyros so the purchase frenzy and Tide-Pod-level YouTube videos can begin.
According to a few sleuths who guessed the original (now changed) Boring Company password as "flame," the page behind the pass indicated the Flamethrower is in prototype stages, and open for pre-order at $600.
Update: The Flamethrower is now available for pre-order at a $100 discount to the originally published price. The password has been entirely discounted. This guy markets.