Cup holders have long held deserted island necessity status, and, within the last year, iPads have pretty much broken the Top 10 as well. So it's about time one of those people who sits around trying to think up good ideas all day finally found one, and has developed a way to bridge the cup holder with the iPad, thus creating the most perfectly symbiotic relationship of 2012. Stance is an iPad stand with a telescopic, rotating arm, whose flexible base fits into all the meaningful cup holders in your life. The ones in the car, at the gym, on the baby stroller, in the theater...anywhere you should probably be paying attention to what's in front of you, but would rather be checking email and posting stuff on Facebook.
Stance comprises a snap fit iPad case, telescoping arm, and cup-shaped base. It moves and locks in a wide range of angles, including portrait and landscape display modes. It is also collapsible and compact--the telescoping arm can be broken down and stored within the base. While in use, the base has room to store the iPad's power cord, plus a set of headphones.
Stance is currently in the market research phase on Quirky. Meaning that people like you who visit the site can review the product, and answer a few questions about it to determine whether or not it will go into production and, if it does, how much it will sell for. It's a way of returning power to the people...and an attempt to preclude the full-scale manufacture of a lemon.
Quirky is a site that enables pretty much any Tom, Dick, or Harry to bring his or her big idea to life. Provided it isn't completely unrealistic, a money pit, or generally retarded. Idea submissions cost $10, due, we're assuming, to the high percentage of proposals that are in fact retarded. The nominal fee probably curbs a modest quantity of BS, as well as funds the community that reads and provides thoughtful feedback on submissions. Look at it this way: it's maybe the cheapest product focus group ever. Find out more about Quirky's ethos and idea submission/review procedures here.