Underwood Wine in a Can

Posted: July 03, 2014
Underwood Wine in a Can

Real men shotgun Pinor Noir. Or maybe they'll start now anyway, since Union Wine Co. has transferred some of their Underwood Pinot Noir and Pinot Gris from pinky in the air, stick up yer ass bottles to backyard BBQ, salt of the earth cans.

The company originally canned their Underwood label not because they saw the gang on It's Always Sunny in Philadelphia do it, but because while their craft beer-crazy state of Oregon has exceptional soils and supplies of grapes, its drinking culture often leans more towards dive bar than 5-star. Canned Underwood Pinots debuted in 2013 at a Portland food festival as part of the Pinkies Down campaign, a movement to eliminate the "fussiness" around wine.

Apparently people enjoyed knocking back 375 mL cans of fermented grapes enough for Union Wine Co. to bring them back, and add them to their collection permanently. Promising this bottle-shattering method preserves both the taste and quality of their wine, consumers can now order up 4-packs of Underwood Pinot Noir and Pinot Gris.

Each can contains half a bottle of wine, or roughly 2 glasses. So the $24 price tag for 4 cans (2 bottles) is pretty decent. The canned Pinot Noir smacks of cherry, blackberry, and (as a nod to its container?) cola, while the Pinot Gris has peach, grapefruit, and pear notes.

Underwood Pinot in a can is a top Dude Gift for a Party pick.

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