Though there are many things I can do to prevent a hangover...yeah, Mama, not over-consuming alcohol is indeed one of them...I find drinking glass after glass of water, or eating Tums at 1-hour intervals, or restricting myself to vodka sodas over flaming rum punch rather tedious and lacking in lip-smacking flavor. Ficks, instead of expecting drinkers to monitor and moderate their alcohol intake to preclude waking up the next morning in the 9th circle of hell, has developed 3 hangover-be-gone elixirs that require no special ritual or timing to take, other than adding a few squirts to the cocktail you're about to enjoy.
The all-natural cocktail fortifiers come in 3 flavors--lemon, lime, and ginger--each of which has been infused with its own cocktail of vitamins, electrolytes, and antioxidants shown to minimize the unwanted effects of alcohol indulgence. Ficks makers also note that their add-ins taste just like the the respective garnishes after which they're modeled, and won't stand out in a drink, or leave a disagreeable mark on drinkers' palates.
The science behind Ficks stems from "years of research on scientific studies related to alcohol metabolization, liver health and medical causes of hangovers." The Ficks developers have collaborated with Fortitech, the same company that created the functional blend for Vitamin Water, to select and portion their elixirs' active ingredients.
Ficks cocktail fortifiers and hangover hamperers seek crowdfunding on Indiegogo through November 27, 2013. Anticipated production and backer rewards--all crafted and bottled in California--are scheduled for completion in the first quarter of 2014.
August 2014 Update: Ficks cocktail fortifiers exceeded their crowdfunding goal and are now available for direct purchase through Amazon--follow the link below.