Why didn't I think of that?
The Amabrush mouthpiece contains an ultra-dense concentration of antibacterial silicone bristles "soft enough to prevent gum damage but strong enough to clean your teeth precisely." The bristles' 3D arrangement grants them access to all sides of all of your teeth at once, which is the first reason Amabrush says it can annihilate 99.99% of mouth bacteria and provide a full toothbrushing session in just 10 seconds.
The second reason is the Amabrush handpiece, a spherical, rechargeable devices that attaches magnetically to the mouthpiece. Push the button at the end of the handpiece and its 9.5G amplitude vibrations will begin, oscillating the mouthpiece bristles to actively clean your teeth.
The Amabrush also uses special (and proprietary, of course) toothpaste capsules. When activated, the handpiece shoots a bit of toothpaste in the mouthpiece, which has built-in micro-channels to distribute it amongst your teeth.
Amabrush was able to create its 10-second rule by cleaning all of your teeth, every exposed surface area, at once. Their data shows that using a standard toothbrush for the recommended 2 minutes averages only 1.25 seconds per tooth surface, so really, their sea creature mouthpiece way gets you brushed 8 times longer but 12 times quicker.
If you want to read more about the Amabrush system, or sink your teeth into one of your own, click here to check out the Amabrush Kickstarter campaign through August 5, 2017.