Nate and Melissa White created West Coast Roasting. They have hand-roasted, bagged, and labelled every batch of coffee they've ever produced. To order. Since long before, as they so winningly put it, "people put mustaches on cars" and "every other corner here in LA sported a 3rd Wave coffee shop." More specifically, West Coast Roasting has been grooming beans from green to rich-brown-coffee gleam since 2005. That's a lot of years of by-handiwork. Having recently tried my first pot of WCR Blend 55, I can say with 64 ounces of caffeine as my witness that their dedication has paid off.
At printing, West Coast Roasting was producing 4 coffee and 2 espresso blends, all of which Nate and Melissa get from their 6 lb San Franciscan roaster to customers' countertops within 2 to 3 days of roasting. Blends and beans rotate according to where the couple believes they can buy the best fair-trade product, and to what "tickles [their] fancy." They roast 5 lbs of coffee at a time from a 220-square-foot commercial space leased in December 2014; an upgrade from their previous roasting house, the back yard.
Blend 55, the deep, chocolatey beans responsible for my first introduction to West Coast Roasting, is an homage to one of the most respected and honorable men in America: Charlie Sheen.
OK, Sheen just got a signature coffee because he loves WCR (second only to coke and ladies of the night!) and Tweets about them sometimes. But, at Charlie's request, Nate and Melissa do donate $1 of every Blend 55 pound sold to The Mercy Centre, a non-profit that provides schooling, health care, anti-child trafficking, and AIDS crisis care to those living in the slums of Bangkok. It's an organization Charlie's brother, Ramon Estevez, is heavily involved in. WCR also donates $0.25 of every pound of any coffee they roast sold to their own favorite charitable org, the International Medical Corps.
Brazil Blend 56--La Minita Prep, Colombia Finca Mattaredonda, Costa Rica Chirripo Finca Jose, and a regular and decaf espresso roast round out West Coast Roasting's current offerings, all sold through their online store.