Jack's getting Jack'd. Cracker Jack'd packs, permutations of the beloved caramelized popcorn, will begin shipping on December 22, 2012 in a host of flavors and mixes--two of which will be shot up with 70 mg of caffeine per 2-ounce sack. The Jack'd snacks include riveting 21-century combinations such as Salted Caramel, Spicy Pizzeria, PB & Chocolate, and coffee-infused, chocolate-covered nuggets o' Cocoa Java and Vanilla Mocha.
Caffeine additives are marketed as natural, safe, and (in vain) for adults only. Actually, the whole Cracker Jack'd line is geared towards rekindling grown ups' interest in young boys dressed like sailors peddling the popcorn of their childhoods. So far so good, Frito Lay. I want some.
By the way, as a gauge for the impact of 70 mg of caffeine in the Cocoa Java and Vanilla Mocha Cracker Jack'ds, 72 mg is the FDA-recommended safe amount of caffeine for sodie beverages.
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