Think less Bartles & Jaymes* and more Talking Rain. Truly Spiked & Sparkling isn't a sugary wine cooler or Mike's-style malt beverage, but a bottle of simple sparkling water with a natural twist. And a slightly sweet spike. Using no artificial flavors or sweeteners, Truly produces real-fruit Colima Lime, Grapefruit & Pomelo, and Pomegranate drinks with a bump of alcohol that comes courtesy of fermented cane sugar.
On its own, Truly Spiked & Sparkling is 5% ABV--perfect for breakfast, lightweights, and cantankerous Grandma Rose, who really shouldn't be mixing booze with her blood pressure meds, but is adamant she has more control over her body than a pill and a glass of gin. Truly is also a lower calorie option for the health-conscious who want to be social without killing their metabolism: each bottle has 100 calories, 2 grams of carbs, and 1 gram of sugar.
To further spike the Spike in Truly, add it to mixed drinks, such as Moscow Mules and Sangria.
You can use the Truly Spiked & Sparkling Zip Code Search feature to determine where they sell the bubbly buzz in a bottle near you. For example, I randomly typed in 34217, which turns out to be the zip code for Bradenton Beach, FL. There is a Publix Super Market there on E Bay Dr. that carries Truly. Let's go again: 84756. Uh-oh. That's Utah. No joy there. 38105...success! A Shell station on N Main St. in Memphis, TN.
*Who out there remembers Bartles & Jaymes? I know my mama does!