It should be called the What's Up? Watch because that's exactly what this connected hybrid does: tells you what's up. There's your standard analog time circling the What? face all simple and modern, with nice hash marks for those of us who aren't so good with spatial recognition, and both 12H and 24H notation options for those of us who spend inordinate amounts of time in windowless basements playing Call of Duty, and can't be bothered to remember whether it's A.M. or P.M.
That latter group probably won't be so impressed by the What?'s second order of business, which is to sync with your iOS or Android calendar to give you visuals on your schedule for the day. When the watch shades darker over a time period it means you've got something, or many things, on deck; when it stays light, so too are your obligations. As appointment times approach, the What? will vibrate to alert you. If you want to see the specifics, triple-tap the watch face to call up your calendar.
The What? is lightweight at 2.7 ounces and pretty damn waterproof at up to 165'. The rechargeable battery should have around 8 weeks of wear per charge.