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Creator Robotic Hamburger Chef & Restaurant

Posted: July 09, 2018
Creator Robotic Hamburger Chef & Restaurant

Creator, like any good chef, makes hamburgers from scratch. To order. With great care. But unlike just about every other chef out there (jury's still out on Giada) Creator is a robot. An elaborate burger-slinging machine. And not like your Uncle Jerry who always brags about how he was the burger-slinging machine when he worked at White Castle during college. Creator is a legit machine, 14' tall and fitted with 350 sensors, 20 computers, and 50 actuator mechanisms.

Exactly the specs the robot needs to fresh-grind and grill a 4-ounce beef patty and place it on a brioche bun, which it has already stacked tall with with sliced-to-order pickles, tomatoes, onions, lettuce, cheese, and one of several special sauces. And for a mere $6.

Creator works in the SoMa neighborhood of San Francisco, having just opened for business at the end of June 2018. A host of humans, some formerly of Tesla, NASA, and Disney are behind the robotic chef's debut; their culinary robotics company is also called Creator. On the culinary side, former Chez Panisse chef David Bardow is shaping the (currently) 4-burger strong menu and sides, along with a few other Bay Area chefs, including Nick Balla and Tu David Phu.

At printing, Creator was serving up meticulously-machined burgers only to those who have purchased advanced tickets to lunch there. And, yes, if you are able to score a Creator burger, there is a "there" you'll be able to go, sit, relax, and eat it. The storefront occupies 2,200 square feet of space at 680 Folsom St. The interior has white walls, a concrete floor, and wood-accented materials so, Creator says, Chef Creator gets all the attention.

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